Endemic Offers

who is this for partners who want to monetize their own ad inventory with first party offers or direct partnerships, rather than relying solely on network offers outcome create and manage endemic (direct) offers that let you control creative messaging, retain 100% of revenue generated, and pay only a cost per click (cpc) fee to momentscience overview endemic offers (also known as direct offers) let you create and manage your own advertising offers in momentscience instead of relying only on network offers from external advertisers, you can run offers that promote your own products or those of direct partners with endemic offers you can keep 100% of revenue generated pay only a cost per click (cpc) fee to momentscience control messaging, creatives, and targeting use unused inventory for your own or partner offers why this matters direct offers solve two challenges limited control with network offers network offers are set by external advertisers you only receive a revenue share missed revenue on unsold inventory without endemic offers, unused ad space generates no value endemic offers provide a reliable way to monetize every impression while maintaining full control over your ad experience how it works the difference between network and endemic offers is in how revenue flows network offers you receive revenue for network offers served endemic offers you act as the advertiser, pay a cpc fee, and keep all revenue generated endemic offers are not enabled by default contact your account manager to enable endemic offers for your account creating an endemic offer once endemic offers are enabled for your account, you can create an offer in a few simple steps step 1 open the endemic offers page log in to the momentscience dashboard https //app momentscience com/home from the sidebar, click offers select direct offers https //app momentscience com/account/campaigns#direct click on the + icon at the top to create a new offer step 2 enter offer details 2 1 content & goals field description required partner offer name internal identifier used for searching, reporting, and managing offers in the dashboard choose a clear, descriptive name yes advertiser name shows who is behind the offer defaults to your account name if direct sold is enabled, replace it with the third party advertiser’s name yes destination / landing page url destination url where users land after clicking the positive cta button tracking parameters can be added to measure performance for mobile app integrations, you can configure deeplinks as landing page urls to open offers directly in native apps see using deeplinks with endemic offers docid 34nfxfj4awrxkr1smc8yg for complete setup instructions yes headline up to 90 characters displayed in single offer units on desktop and mobile communicate the main benefit clearly yes short headline up to 60 characters shown in multi offer units and on perkswall use a concise version of the main headline yes description up to 220 characters shown in single offer units provide a short, compelling explanation of the benefit or action supports html formatting (see formatting guide below docid\ o9i4zg8vnn3xeqhip87ti ) yes short description up to 140 characters shown in multi offer units and on perkswall keep it simple and direct supports html formatting (see formatting guide below docid\ o9i4zg8vnn3xeqhip87ti ) yes positive cta label text on the primary button examples sign up today , claim discount , install now yes negative cta label text on the secondary button usually left as no thanks no mini text up to 160 characters displayed below the call to action (cta) buttons useful for disclaimers, clarifications, or supporting notes no terms and conditions displayed when users click the t\&c link supports html, allowing formatted text, links, or styled content use for legal requirements or offer restrictions no 2 2 configuration field description required perkswall enabled controls whether the offer is visible on the perkswall only enable if the offer includes perks such as cashback, rewards, or discounts no direct sold toggle this on if the offer comes from a third party advertiser rather than your own account when enabled, you must update the advertiser name by default, offers inherit your account name as the advertiser no offer creatives upload up to 10 general images relevant to the offer flexible dimensions, no strict aspect ratio no icon creative a square image (usually logo or advertiser icon) recommended size 250 × 250 px (±10% variation) only one can be uploaded yes hero creative a wide format image shown in the perkswall featured section recommended size 1000 × 280 px (±10% variation) yes 2 3 tracking & analytics field description required enable advertiser provided tags allows custom tracking alongside momentscience's native tracking configure pixel, iframe, or js tracking urls that fire automatically on impressions and clicks use for internal analytics, third party verification no 2 4 targeting after entering your offer details, you can optionally configure targeting settings these settings let you refine who sees the offer based on platform, geography, and device characteristics setting description options notes platform where the offer can appear desktop, phone, tablet multiple selections allowed os limit delivery to specific operating systems macos, windows, android, ios requires at least one platform selected browser target users by browser safari, chrome, mozilla, opera, edge requires platform and os to be set geo targeting control delivery by country whitelist (only show in selected countries) or blacklist (exclude selected countries) default is whitelist = united states only add zip codes enter comma separated zipcodes to whitelist or blacklist based on your geo targeting setting format 12345, 67890, 11111 you can configure either zipcodes or us city and state targeting, not both add us city and state target specific us states and cities enter two letter state codes (e g , oh for ohio, tx for texas) as a comma separated list after entering states, an additional field appears where you can specify cities within those states state format oh, tx, ca city format columbus, houston, los angeles you can configure either zipcodes or us city and state targeting, not both you can assign tags to any direct offer to control how it is sequenced and delivered on momentperks and perkswall tags are managed separately from the offer creation form, after saving the offer, use the ⋮ menu on the offer row and select manage > tags for full instructions on adding and removing tags, see offer tags docid\ ovthqd0uv 2teip4d1csj step 3 saving your offer once all required fields are complete, click save to publish the direct offer it will become active and available for distribution immediately html formatting in descriptions (optional) description and short description fields support html formatting, allowing you to style content with formatted text, lists, and custom styling this feature is available for both momentperks and perkswall character limits for bullet points when using bullet points in descriptions (a common formatting pattern), follow these guidelines for optimal display description field maximum 30 characters per line maximum 4 lines short description field maximum 30 characters per line maximum 3 lines example 1 standard bullet points stream unlimited content skip ads unlock member only perks example 2 emoji icons as bullets 🎬 stream unlimited content 🚫 skip ads ⭐ unlock member only perks the sdk can render beyond these limits (up to 5 lines on desktop and 4 lines on mobile), but exceeding the recommended limits is not advised as it may impact user experience using nexos to create the ad copy when you create a direct offer, you can either write the ad copy manually or use nexos, the momentscience ai assistant, to generate it for you nexos analyzes your landing page and produces ready to use headlines, descriptions, and ctas start ai generation on the offer creation page, click generate with ai enter your landing page url so nexos can analyze the page content (optional) add extra instructions to guide the ai, such as “highlight a limited time discount” or “focus on sign up benefits ” click generate to begin review nexos suggestions nexos generates three versions of copy v1, v2, and v3 click on each version to preview it the preview shows exactly how the copy will appear in an offer unit (headline, description, and cta labels) select your preferred version once you find the variation that best fits your offer, click save configuration finalize your offer return to the general tab to complete or adjust any other details, such as the offer name (optional) review advanced settings like targeting before publishing click save to publish your offer review before launch after saving, you’ll be redirected to the offer details page confirm everything looks correct before making the offer live monitoring your offers performance once your direct offer is live, you can track key performance metrics in the dashboard in the direct offers page https //app momentscience com/account/campaigns#direct the page lists all your active offers with their key metrics click on an offer name to view detailed performance data metric definition cpm (cost per mille) the average cost paid per 1,000 ad impressions helps you understand the cost efficiency of reaching users cost the total amount you’ve spent on the offer during the selected time period impressions the number of times your offer was displayed to users an impression counts each time the offer is shown clicks the number of times users clicked on your offer cpc (cost per click) the average cost you pay each time a user clicks on your offer calculated as cost ÷ clicks ctr (click through rate) the percentage of impressions that resulted in clicks calculated as (clicks ÷ impressions) × 100 managing delivery you can control how a direct offer delivers, caps, schedule, and pacing, per account, directly from the dashboard open the offer's ⋮ menu and select manage > delivery see managing delivery for endemic offers docid\ prozxalqt1xkbz9se7bba for complete setup instructions 📢 if you're running into any issues while going through the integration process, feel free to contact us at help\@momentscience com mailto\ help\@momentscience com