Endemic Offers

overview endemic offers (also know as) direct offers let publishers create and manage their own advertising campaigns in momentscience instead of relying only on network offers from external advertisers, publishers can run campaigns that promote their own products or those of direct partners with direct offers you can keep 100% of the conversion value pay only a cost per click (cpc) fee to momentscience control messaging, creative, and targeting use unused inventory for your own or partner campaigns why this matters direct offers solve two challenges limited control with network offers network campaigns are set by external advertisers publishers only receive a revenue share missed revenue on unsold inventory without direct offers, unused ad space generates no value direct offers give publishers a reliable way to monetize every impression while maintaining full control over their ad experience how it works the difference between network and direct offers is in how revenue flows network offers an advertiser pays momentscience, and publishers receive a revenue share direct offers the publisher acts as the advertiser, pays a cpc fee, and keeps all conversion value getting started direct offers are not enabled by default reach out to your account manager to enable direct offer for yoru accoitm creating a direct offer creating direct offer is simple , once enabed for your acount uyu simpley create an offer step 1 open the direct offers page log in to the https //app momentscience com/home from the sidebar, click offers select https //app momentscience com/account/campaigns#direct click on the + icon at the top to create a new offer step 2 enter offer details field description required offer name internal identifier used for searching, reporting, and managing offers in the dashboard choose a clear, descriptive name yes perkswall enabled controls whether the offer is visible on the perkswall only enable if the offer includes perks such as cashback, rewards, or discounts no direct sold toggle this on if the offer comes from a third party advertiser rather than your own account when enabled, you must update the advertiser name by default, offers inherit your account name as the advertiser no advertiser name shows who is behind the offer defaults to your account name if direct sold is enabled, replace it with the third party advertiser’s name yes headline up to 90 characters displayed in single offer units on desktop and mobile communicate the main benefit clearly yes short headline up to 60 characters shown in multi offer units and on perkswall use a concise version of the main headline yes description up to 220 characters shown in single offer units provide a short, compelling explanation of the benefit or action supports html formatting (see docid\ o9i4zg8vnn3xeqhip87ti ) yes short description up to 140 characters shown in multi offer units and on perkswall keep it simple and direct supports html formatting (see docid\ o9i4zg8vnn3xeqhip87ti ) yes mini text up to 160 characters displayed below the call to action (cta) buttons useful for disclaimers, clarifications, or supporting notes no terms and conditions displayed when users click the t\&c link supports html, allowing formatted text, links, or styled content use for legal requirements or offer restrictions no offer creatives upload up to 5 general images relevant to the offer flexible dimensions, no strict aspect ratio no icon creative a square image (usually logo or advertiser icon) recommended size 250 × 250 px (±10% variation) only one can be uploaded yes hero creative a wide format image shown in the perkswall featured section recommended size 1000 × 280 px (±10% variation) no landing page url destination url where users land after clicking the positive cta button tracking parameters can be added to measure performance yes positive cta label text on the primary button examples sign up today , claim discount , install now yes negative cta label text on the secondary button usually left as no thanks no step 3 adjust advanced settings (optional) after entering your offer details, you can optionally configure advanced settings these settings let you refine who sees the offer and how tracking works setting description options notes platform where the offer can appear desktop, phone, tablet multiple allowed os limit delivery to specific operating systems macos, windows, android, ios requires at least one platform selected browser target users by browser safari, chrome, mozilla, opera, edge requires platform and os to be set geo targeting control delivery by country whitelist (only show in selected countries) or blacklist (exclude selected countries) default is whitelist = united states only advertiser provided tags enable advertiser tracking for impressions and clicks pixel tracking url iframe tracking url javascript tracking url fires automatically when impressions or clicks occur step 4 saving your offer once all required fields are complete, click save to publish the direct offer it will become active and available for distribution immediately step 5 html formatting in descriptions (optional momentperks only) for momentperks offers, the description and short description fields support html formatting, allowing you to style content with formatted text, lists, and custom styling this feature is available for momentperks only, not perkswall character limits for bullet points when using bullet points in descriptions (a common formatting pattern), follow these guidelines for optimal display description field maximum 30 characters per line maximum 4 lines short description field maximum 30 characters per line maximum 3 lines example 1 standard bullet points stream unlimited content skip ads unlock member only perks example 2 emoji icons as bullets 🎬 stream unlimited content 🚫 skip ads ⭐ unlock member only perks the sdk can render beyond these limits (up to 5 lines on desktop and 4 lines on mobile), but exceeding the recommended limits is not advised as it may impact user experience using nexos to create the ad copy when you create a direct offer, you can either write the ad copy manually or use nexos, the momentscience ai assistant, to generate it for you nexos analyzes your landing page and produces ready to use headlines, descriptions, and ctas steps start ai generation on the offer creation page, click generate with ai enter your landing page url so nexos can analyze the page content (optional) add extra instructions to guide the ai, such as “highlight a limited time discount” or “focus on sign up benefits ” click generate to begin review nexos suggestions nexos generates three versions of copy v1, v2, and v3 click on each version to preview it the preview shows exactly how the copy will appear in an offer unit (headline, description, and cta labels) select your preferred version once you find the variation that best fits your offer, click save configuration finalize your offer return to the general tab to complete or adjust any other details, such as the offer name (optional) review advanced settings like targeting before publishing click save to publish your offer review before launch after saving, you’ll be redirected to the offer details page confirm everything looks correct before making the offer live montoring your offers performance once your direct offer is live, you can track key performance metrics in the dashboard in the https //app momentscience com/account/campaigns#direct the page lists all your active offers with their key metrics click on an offer name to view detailed performance data metric definition cpm (cost per mille) the average cost paid per 1,000 ad impressions helps you understand the cost efficiency of reaching users cost the total amount you’ve spent on the offer during the selected time period impressions the number of times your offer was displayed to users an impression counts each time the offer is shown clicks the number of times users clicked on your offer cpc (cost per click) the average cost you pay each time a user clicks on your offer calculated as cost ÷ clicks ctr (click through rate) the percentage of impressions that resulted in clicks calculated as (clicks ÷ impressions) × 100 📢 if you're running into any issues while going through the integration process, feel free to contact us at mailto\ help\@momentscience com