Advanced Settings

overview the advanced settings section introduces four advanced integration features payloads, macros, postbacks, and loyaltyboost these features give you deeper control over data flows, personalization, attribution, and loyalty rewards they are optional but highly recommended if you need to personalize creatives with customer information deliver context aware targeting attribute revenue and conversions to your systems reward users with loyalty currency in real time how the features work together these features are designed to connect as part of a complete data flow payloads you pass customer and order attributes into momentscience macros payload values are dynamically inserted into creatives for personalization postbacks conversion events are sent back to your systems, with payload values included loyaltyboost postbacks also drive real time loyalty rewards for qualifying offers together, they allow you to create personalized user journeys while maintaining accurate attribution and data synchronization sections included this section includes four dedicated guides payloads learn how to pass customer and order attributes into momentscience payloads are used for personalization, audience targeting, and conversion attribution macros discover how to insert payload values directly into offer creatives using macros such as {{firstname}} or {{confirmationref}} macros turn raw attributes into visible, user facing personalization postbacks configure server to server notifications that deliver conversion and revenue data back to your systems this includes retry behavior, supported formats, and macro substitution for passing payload values loyaltyboost extend your postbacks to award loyalty points or credits when users claim qualifying offers covers identifier setup, currency configuration, and event handling for support while working with these features, contact mailto\ help\@momentscience com