Creative Submission Guidelines

overview momentscience delivers offers across key moments in the user journey, during browsing, at checkout, and post transaction these placements appear primarily on mobile devices where users make quick decisions, so your creative must communicate value instantly users scan content in seconds, not minutes your creative needs to work hard in a small space key objectives clean rendering on mobile screens clear value proposition optimized for high click through rates consistent brand presentation all creatives are optimized for mobile first creatives that work well on mobile perform well everywhere technical requirements these specifications are mandatory for all creative submissions logo and brand image format and size file format png (preferred) dimensions 1024 × 1024 pixels file size maximum 1 mb background transparent (recommended) design specifications logo must fit within the center 70% of the canvas use tight cropping with no padding ensure high resolution for clarity on all devices padded logos or low resolution images will be rejected crop your logo tightly to the visible brand elements copy specifications use these character limits to ensure proper display across all placements field minimum target maximum header/title — 30–45 characters 50 characters short description 40 characters 60–90 characters 140 characters long description 80 characters 100–130 characters 180 characters aim for the target range copy that's too short may lack impact, while copy exceeding the maximum will be truncated tracking and conversion provide tracking urls to measure campaign performance and process payouts standard tracking (single conversion) use this format for offers with one conversion event and a fixed payout https //track adspostx com/track/?click id={click id} event based tracking (multiple conversions) use this format for offers with multiple conversion events or variable payouts https //track adspostx com/track/?click id={click id}\&measurement=1\&event={event id}\&payout={payout} additional parameters you can pass additional data using custom parameters sale amount sale amount for cost per sale (cps) goal tracking use this parameter alongside payout when tracking the actual sale value for cps calculations for example sale amount=149 99 event event type identifier required for variable payout tracking common values include purchase , signup , lead , or custom event names for example event=purchase payout payout amount for the conversion in usd specify the dollar amount (e g , 25 50 ), not cents for example payout=25 50 additional custom parameters as needed for campaign specific tracking requirements replace {click id} , {event id} , and {payout} with actual values or macros supported by your tracking platform short vs long description these fields serve different purposes do not copy or truncate one to create the other if short and long read the same, they’re wrong short description (mobile first) purpose fast value recognition target 60–90 chars one benefit only no brand name example save up to 30% on your next rental long description (desktop friendly) purpose add context and reassurance target 100–130 chars expands on the short description and avoid introducing new ideas example “save up to 30% on your next rental discount applies automatically at checkout ” header best practices headers appear most prominently in the offer display and set user expectations they determine whether users engage with your offer best practices state one clear, specific idea lead with outcomes and benefits, not features use action oriented language when possible keep it concise and scannable avoid industry jargon or ambiguous terms common mistakes to avoid compound phrases that dilute the message category names instead of benefits ("apparel sale" vs "save 40% on apparel") brand name redundancy (logo already provides branding) exceeding 50 characters (gets truncated on mobile) vague promises ("amazing deals" vs "save 30% today") examples quality example why ✅ good save 30% on your next order clear benefit, specific discount ✅ good get 4 bottles of wine for $24 95 specific offer, clear value ✅ good free shipping on orders over $50 actionable, benefit focused ❌ poor brand name category savings generic, no specific value ❌ poor amazing wine deals vague, no concrete benefit ❌ poor check out our latest apparel collection today too long, not benefit focused description best practices descriptions work with the header to provide complete offer information they answer the question "what's in it for me?" best practices expand on the header with concrete details explain how the offer works (auto applied, code needed, etc ) include relevant product details or limitations address common questions or concerns use clear, conversational language focus on user outcomes, not brand features common mistakes to avoid repeating the header word for word including brand name when logo is present using bulleted lists or excessive punctuation generic filler language ("great deals," "amazing quality") introducing new concepts not mentioned in short description (long only) examples quality example why ✅ good get premium wines delivered with automatic savings at checkout explains process, adds value ✅ good enjoy curated selections with free shipping on orders over $50 specific details, clear benefit ❌ poor save 30% on your next order from acme wines today redundant brand name, no new info ❌ poor amazing quality products at great prices vague, generic language ❌ poor visit our website to learn more about this offer not benefit focused, vague cta brand name usage your logo provides brand recognition, so mentioning the brand name in copy is usually redundant and wastes valuable character space default rule omit brand names from all copy fields why? the logo already establishes brand identity visually character limits are precious on mobile focus on benefits, not brand repetition users care about value, not brand mentions exceptions (use sparingly) include brand name only when luxury brands where the name itself is the value proposition ("get exclusive hermès access") brand confusion where the logo alone may cause ambiguity legal requirements mandate brand disclosure in offer copy multi brand offers where clarification is essential self check test remove the brand name from your copy ask does the offer still make complete sense? if yes → keep it removed if no → consider if logo solves the ambiguity before adding brand name call to action guidelines the cta button drives user engagement effective ctas are specific, action oriented, and communicate clear value we may suggest alternative ctas based on your offer type and our performance data cta optimization can improve click through rates recommended ctas unlock deal view offer get discount see savings claim offer avoid generic ctas yes please learn more continue click here common rejection reasons review this checklist before submitting creatives to avoid delays visual assets logo is padded instead of tightly cropped image resolution is too low (below 1024 × 1024 pixels) brand marks are thin or low contrast file size exceeds 1 mb copy issues text exceeds character limits short and long descriptions are identical redundant brand mentions in copy header doesn't communicate clear value technical requirements missing tracking link missing payout information tracking url format is incorrect submission process required information submit the following details for each creative brand information brand name logo file (png, 1024 × 1024 pixels, under 1 mb) copy elements header/title (30–50 characters) short description (60–90 characters) long description (100–130 characters) campaign details payout amount (fixed or variable) tracking link with macros (e g , {click id} ) example submission this example demonstrates a properly formatted creative submission field content advertiser acme wines header/title get 4 bottles of wine for $24 95 + free shipping short description save on premium wines delivered straight to your door long description enjoy curated, organic wines tailored to your taste low sugar and low sulfur options available, with savings applied at checkout payout $75 tracking link https //go domain com/abcd?click id={click id} 📢 if you're running into any issues while going through the integration process, feel free to contact us at mailto\ help\@momentscience com