Targeting Offers with EmailPerks
This playbook outlines the complete process of creating a new offer using the MomentScience dashboard and integrating those offers into EmailPerks. It walks you through every step, from setting up the offer to embedding it into email templates, ensuring you can effectively deliver personalized ads within your email campaigns.
- MomentScience Account: Ensure you have an active MomentScience account to get your unique API Key. If you donβt have an account, contact us now.
In this step, you will log into the MomentScience Dashboard and create a new offer. You will provide essential details like the offer title and description, and once saved, youβll obtain the unique Offer ID required for later integration.
- Log in to the MomentScience Dashboard
- Create a New Offer
- Click on the Create Offer button to begin setting up your offer.
- Fill in the Offer Details
- Provide the required information such as the offer title, description, and relevant branding assets (logo, creative images).
- Save Your Offer
- Once all the details are filled out, click the Save button to store your offer in the system. Your offer is now ready for further configuration.
- Write Down the Offer ID
- Note the Offer ID displayed next to the name of your newly created offer. This ID will be essential for integrating the offer into EmailPerks tags.
In this step, you will upload a creative offer image that visually represents your offer. Youβll ensure that the image meets the specified dimensions and maintain the correct aspect ratio for optimal display in your campaigns.
- Upload a Creative Offer Image
- After saving your offer, you will be prompted to upload a creative Offer Image (banner image). Click on the Upload Creative button to begin.
- Select a Predefined Option
- Ensure that the uploaded Offer Image adheres to one of our specified dimensions listed below. Once you've selected the appropriate option, click on Upload
- Maintain Aspect Ratio
- If you change the container size, ensure that the aspect ratio is maintained. For example, if the container width is 300px, the corresponding heights should be 230px, 150px, or 75px.
Width (px) | Height (px) | Aspect Ratio |
|---|---|---|
600 | 460 | 1:1.3 |
600 | 300 | 1:2 |
600 | 150 | 1:4 |
In this step, you will create the EmailPerks tag to target the offer you created, ensuring it is displayed in the email. You will integrate the offer into your email campaigns using the unique Offer ID, which will enable personalized ads to be sent to recipients.
To display a specific offer using an EmailPerks tag, include oid:{OFFER_ID} as one of the targeting tags, replacing {OFFER_ID} with the unique Offer ID found in the MomentScience dashboard. This code snippet should be inserted into the email template in your ESP, replacing the values with your unique values.
Populate the Required Fields
Field | Description | Example Value |
|---|---|---|
{API_KEY} | Your API Key. Learn how to obtain an API Key.ο»Ώ | 4b87b1cced4e97f9 |
{RECIPIENT_EMAIL} | The recipientβs email, provided by your email service provider (ESP). | |
{PLACEMENT_ID} | A unique identifier for the Offer placement in your email. Each placement in your email should have a unique value. | orderconf-bottom |
{WIDTH} | Width of the Offer in pixels (must match one of the predefined options). | 600 |
{HEIGHT} | Height of the Offer in pixels (must match one of the predefined options). | 300 |
{OFFER_ID} | Your unique Offer ID that you want to display in the email. Learn how to locate the Offer IDο»Ώ | 5651 |
{TAGS_SEPARATED_BY_SEMICOLONS} | Tags for offer targeting or reporting, separated by semicolons. | firstpurchase;loyaltymember |
ο»Ώ
We recommend using cache busting when testing links and images. Email clients often cache images to improve loading times, making it challenging to see changes or updates to the Offer embedded via the MomentScience EmailPerks tag. To ensure that you always load the most recent version of the image during testing, append a cache buster to the URL.
In summary, you have now learned how to create and manage offers in the MomentScience dashboard and integrate them into EmailPerks tags for personalized email campaigns.
Following these steps will help you effectively engage your audience with targeted offers that drive conversions.
π’ If you're running into any issues while going through the integration process, feel free to contact us at [email protected]