Sequence Rules let you control which offers appear at each position in a Moments response. Using whitelists and blacklists, you can define exactly which offers, offer types, goal types, or offer groups are eligible to serve at positions 1 through 5 in the offer sequence.

Rules are scoped to individual placements. A rule assigned to one placement has no effect on any other placement, and rules from different placements are never combined in a single request.

Moments responses return up to five offers in order. Sequence Rules target one or more of these positions to control what appears there.

When creating a rule, you choose how positions are targeted:

Each rule is either an inclusion (whitelist) or an exclusion (blacklist):

When both inclusion and exclusion rules apply to the same placement, exclusion rules are evaluated first.

Filters define which offers a rule targets. Each rule can use one or more of the following filter dimensions:

You can combine multiple filter dimensions in a single rule. How they combine depends on the filter logic you select.

When a rule includes more than one filter dimension, filter logic controls whether an offer must match any one criterion or all of them:

Weightage is a numeric value (≥ 0) that sets the relative priority of a rule when multiple rules are assigned to the same placement. Higher weightage rules are evaluated first within the same priority tier.

When multiple rules apply to a placement, MomentScience evaluates them in a fixed order:

Within each tier, rules are ranked by weightage (highest first).

When a placement has more than one sequence rule assigned, an offer must satisfy all active rules to be eligible. The resulting offer set is the intersection of what each individual rule permits.

For example, if Rule A allows only CPA offers and Rule B allows only offers in Group X, the eligible set contains only CPA offers that are also in Group X.

Sequence rules are scoped to the placement they are assigned to. A rule on one placement never affects any other placement. How rules resolve depends on whether a placement value is included in the request:

If Sequence Rules are enabled on your account, you can access them from your dashboard at Tools > Sequence Rules.

This page is read-only. Use it to see every active sequence rule on your account and understand how offer sequencing is configured across your placements. You can check which positions each rule targets, what filters are applied, and which specific offers are eligible at each position.

Each row in the table includes a View icon (eye icon). Clicking it opens a panel that shows the specific offers eligible at each position based on that rule's filter configuration. Use this to confirm that the correct offers are being targeted for each position in your Moments unit.

If no rules have been set up for your account, the page will show a message indicating that there's no sequence rules have been configured for this account yet. Contact your account manager to get started.

Configure position 1 to serve only CPA goal-type offers, leaving positions 2–5 unrestricted.

Prevent third-party Network offers from appearing at the second and third positions in the sequence.

Restrict all five positions to a combination of goal type and offer group, accepting a match on either criterion.

Pin position 3 to a precise intersection of goal type and offer group. Both conditions must be true.

Sequence rules are created at the account level and then assigned to individual placements. To assign a rule to a placement, navigate to Tools > Placements and use the Select Sequence Rule(s) dropdown on any placement row.

If you need help configuring Sequence Rules or enabling the feature for your account, contact us at [email protected].