DirectPerks
Who is this for: Partners who want to manually select and promote specific offers across their website, app, or email campaigns.
Outcome: Obtain tracking links, creatives, and copy for provisioned offers, then run them as direct offers or use the Offer Catalog API for programmatic access.
Overview
Direct Offers allow publishers to manually select specific offers for promotion across their website, app, or email campaigns. Any offer provisioned to your account can be used as a Direct Offer. When a user clicks a Direct Offer, they are redirected directly to the advertiserβs website.
Some Direct Offers include LoyaltyBoost, which rewards users within your app or site upon successful offer completion.
Obtaining Direct Offers
You can obtain Direct Offers in two ways:
- Dashboard: Select offers manually via the UI.
- Offer Catalog API: Retrieve all active offers programmatically.
Continue reading to learn how to select Offers via our Dashboard or explore the DirectPerks APIο»Ώ
Running Direct Offers
To run a Direct Offer, you typically need:
- Copy: Content for your Offers.
- Creatives: Visual assets to complement your Offers.
- Tracking Link: Link to track user interactions with the Offer.
To obtain these details, log into the Publisher Dashboard and navigate to Offers from the side menu. Locate the Offer you would like to run as a Direct Offer.
Copy
- Select the three-dot menu for the desired Offer.
- Choose "Details" to navigate to the Offer Details screen.
- Collect the copy to run in your Offers.
Creatives
- From the same three-dot menu, choose Creatives.
- Download or copy the creatives needed for your integration.
Tracking Link
- Select Copy Tracking Link from the menu.
- Use the appropriate link type depending on your use case:
- Offer Tracking Link: A general-purpose link that takes the user directly to the advertiserβs landing page.
- Email Tracking Link: A version of the link optimized for email delivery and compliance with ESPs.
- Perkswall Tracking Link: Redirects the user to the specific offer inside your Perkswall interface, if integrated.
https://naojs.pubtailer.com/?accountId=fbe15c8766f803uf4&c_id=2182
You can pass any extra payload information into a Direct Offer tracking link.
Learn more about how to Passing Payload Valuesο»Ώ . This information is passed back to a Postback URL if configured. Learn more about Handling Postback Eventsο»Ώ .
Running Direct Offers (LoyaltyBoost)
LoyaltyBoost Offers rewards to users for engaging with them. They operate similarly to Direct Offers, as described above, with one crucial difference: you must pass a user-identifying attribute in the payload. This ensures that when you receive a postback, the payload object includes this attribute (and any others) you supplied when trafficking the Offer.
In the following example, the user_idparameter appended to the standard link contains a value identifying the user who will receive the reward.
https://trk.pubtailer.com/sdk/offer-click?o_id=XXXX&c_id=XXX&p_id=XX&user_id=3a99022vvUpon conversion, the postback URL will receive the user_id in the form of a GET "macro" as {user_id} and also exist in the POST data.
More information about LoyaltyBoost Offers and postbacks can be Handling Postback Eventsfound here.ο»Ώ
Downloading Offer Data
We offer you the option to download your Offer data directly to your device. The downloaded data includes:
Key | Description |
|---|---|
Advertiser Name | The name of the company or individual behind the Offer. |
Offer Name | The name of the Offer used for identification. |
Offer ID | A unique identifier for the Offer. |
Click URL | The link users are directed to when interacting with the Offer. |
CTA Yes | Text displayed on the positive call-to-action button. |
CTA No | Text displayed on the negative call-to-action button. |
Description | Detailed explanation of the Offer. |
Short Description | A concise overview of the Offer. |
Headline | The main headline of the Offer. |
Short Headline | A shorter version of the headline for use in smaller formats. |
Images & Creatives URLs | URLs pointing to images or creatives associated with the Offer. |
Targeting | Parameters specifying the target audience for the Offer, including platforms, operating systems, and browsers. |
All Active/Running Offers Data
From the dashboard, You can easily download all your active/running Offers data with just one click. Simply follow these steps in the following demo:
Single Offer Data
From the dashboard, you can download data for a particular Offer to your device in either JSON or CSV format. Simply follow these steps in the following demo:
π’ If you're running into any issues while going through the integration process, feel free to contact us at [email protected]