Direct Offers

introduction direct offers allow publishers to manually select specific offers for promotion across their website, app, or email campaigns any offer provisioned to your account can be used as a direct offer when a user clicks a direct offer, they are redirected directly to the advertiser’s website some direct offers include loyaltyboost, which rewards users within your app or site upon successful offer completion loyaltyboost (rewarded offers) docid pa6380adk1dpkskf7t4j obtaining direct offers you can obtain direct offers in two ways dashboard select offers manually via the ui offer catalog api retrieve all active offers programmatically continue reading to learn how to select offers via our dashboard or explore the offer catalog api docid\ abovgewurr zdb7jtixd8 running direct offers to run a direct offer, you typically need copy content for your offers creatives visual assets to complement your offers tracking link link to track user interactions with the offer to obtain these details, log into the publisher dashboard and navigate to offers from the side menu locate the offer you would like to run as a direct offer copy select the three dot menu for the desired offer choose "details" to navigate to the offer details screen collect the copy to run in your offers creatives from the same three dot menu, choose creatives download or copy the creatives needed for your integration tracking link select copy tracking link from the menu use the appropriate link type depending on your use case offer tracking link a general purpose link that takes the user directly to the advertiser’s landing page email tracking link a version of the link optimized for email delivery and compliance with esps perkswall tracking link redirects the user to the specific offer inside your perkswall interface, if integrated offer tracking link example https //trk pubtailer com/sdk/offer click?o id=48887\&c id=21882\&p id=23860 email tracking link example https //trk pubtailer com/sdk/em/click?o id=48887\&c id=21882\&p id=23860 perkswall tracking link example https //naojs pubtailer com/?accountid=fbe15c8766f803uf4\&c id=2182 you can pass any extra payload information into a direct offer tracking link learn more about how to passing payload values docid\ ymwqhfk a rt0lfya0etj this information is passed back to a postback url if configured learn more about handling postback events docid\ jggrs dnl6sskmhsjehuz running direct offers (loyaltyboost) loyaltyboost offers rewards to users for engaging with them they operate similarly to direct offers, as described above, with one crucial difference you must pass a user identifying attribute in the payload this ensures that when you receive a postback, the payload object includes this attribute (and any others) you supplied when trafficking the offer in the following example, the user id parameter appended to the standard link contains a value identifying the user who will receive the reward example of a direct offer link with a user id attribute and corresponding value https //trk pubtailer com/sdk/offer click?o id=xxxx\&c id=xxx\&p id=xx\&user id=3a99022vv upon conversion, the postback url will receive the user id in the form of a get "macro" as {user id} and also exist in the post data more information about loyaltyboost offers and postbacks can be found handling postback events docid\ jggrs dnl6sskmhsjehuz downloading offer data we offer you the option to download your offer data directly to your device the downloaded data includes key description advertiser name the name of the company or individual behind the offer offer name the name of the offer used for identification offer id a unique identifier for the offer click url the link users are directed to when interacting with the offer cta yes text displayed on the positive call to action button cta no text displayed on the negative call to action button description detailed explanation of the offer short description a concise overview of the offer headline the main headline of the offer short headline a shorter version of the headline for use in smaller formats images & creatives urls urls pointing to images or creatives associated with the offer targeting parameters specifying the target audience for the offer, including platforms, operating systems, and browsers all active/running offers data from the dashboard, you can easily download all your active/running offers data with just one click simply follow these steps in the following demo single offer data from the dashboard, you can download data for a particular offer to your device in either json or csv format simply follow these steps in the following demo 📢 if you're running into any issues while going through the integration process, feel free to contact us at help\@momentscience com