--- title: Creative Submission Guidelines slug: creative-submission-guidelines icon: 🧑‍🎨 docTags: createdAt: 2026-01-08T09:37:11.842Z --- :::hint{type="info"} **Who is this for:** Advertisers and creative teams preparing ad creatives for submission to MomentScience placements. **Outcome:** Produce compliant, high-performing creatives by following mandatory specifications for logos, images, and copy optimized for mobile-first, high-intent placements. ::: ## Overview MomentScience delivers offers across key moments in the user journey, during browsing, at checkout, and post-transaction. These placements reach users when they are most engaged, so your creative must communicate value instantly and clearly. :::hint{type="success"} Users scan content in seconds, not minutes. Your creative needs to work hard in a small space. ::: ## Key Design Principles Your creatives work across different devices and moments in the user journey. Here is what makes them effective: - **Mobile-first optimization:** Design for small screens first. Tight layouts, readable text, and clear imagery ensure your creative works without zooming or scrolling. - **Instant value communication:** Users scan offers in seconds. Lead with benefits, not features. Answer "what is in it for me?" immediately. - **High engagement focus:** Clear, benefit-driven copy outperforms vague promises. Users engage when they understand exactly what they are getting. - **Consistent brand experience:** Your logo, colors, and messaging should align visually. Disconnected creatives undermine trust. :::hint{type="success"} Mobile performance is your baseline. If your creative works well on phones, it performs better on larger screens. ::: *** # Creative Specifications These dimensions are recommended. The platform validates technical floors in the dashboard, but partners that hit recommended sizes consistently see better rendering quality and engagement. ## Logo and Brand Image ### Logo Format and Size - **File format:** PNG (preferred). Also accepts JPG, GIF, SVG, WebP. - **Dimensions:** 500 x 500 pixels - **File size:** Maximum 1 MB - **Background:** Transparent (recommended) ### Offer Image Format and Size - **File format:** PNG, JPG, GIF, SVG, WebP - **Dimensions:** 1024 x 1024 pixels - **File size:** Maximum 1 MB ### Design Specifications - Logo must fit within the center 70% of the canvas - Use no unnecessary padding - Ensure high resolution for clarity on all devices :::hint{type="success"} Padded logos or low-resolution images are commonly rejected. Crop logos tightly to the visible brand mark. ::: ## Hero Banner Wide banner used in featured placements, including Perkswall featured carousel and hero rotations. - **File format:** PNG, JPG, GIF, SVG, WebP - **Dimensions:** 1500 x 420 pixels (\~3.57:1) - **File size:** Maximum 2 MB - **Design guidance:** Keep critical content centered. Mobile crops aggressively from the sides, so keep key content in the center 60%. ## Video Creative Use video when motion strengthens the message (product demos, lifestyle storytelling, awareness campaigns). - **File format:** MP4 (preferred). Also accepts MOV, WebM, AVI. - **File size:** Maximum 500 MB - **Recommended duration:** 6-15 seconds - **Recommended aspect ratios:** - 1:1 (square) for in-feed and embedded placements - 9:16 (vertical) for full-screen mobile placements - 16:9 (landscape) for desktop and tablet placements - **Design guidance:** Communicate value in the first 1-2 seconds, design for sound-off viewing, and close with a clear CTA. For best performance, provide multiple aspect ratios and let MomentScience serve the best fit by placement. *** ## Copy Specifications Use these ranges to ensure proper display and strong performance across placements. | **Field** | **Minimum** | **Target** | **Maximum** | | ----------------- | ------------- | ------------------ | -------------- | | Header/Title | - | 30-45 characters | 50 characters | | Short Description | 40 characters | 60-90 characters | 140 characters | | Long Description | 80 characters | 100-130 characters | 180 characters | | CTA (Yes) | - | 2-3 words | 4 words | :::hint{type="warning"} Aim for the target range. Copy that's too short may lack impact, while copy exceeding the maximum will be truncated. ::: # Customization Options ## Dynamic Macros Add dynamic fields passed to MomentScience so copy can adapt to each user. :::hint{type="warning"} Macros only render when the corresponding payload field is present. Always include a fallback value to avoid blank copy when a payload value is missing. ::: - **First Name (with fallback):** Example: `Save 30%, {{firstname|'there'}}` - **Last Name (with fallback):** Example: `Welcome back, {{lastname|'there'}}` :::hint{type="success"} For detailed macro implementation and additional available fields, [Implementing Macros](docId\:u1M7W0zxFxch7TzK6-gFJ) ::: ## Description Options Offer descriptions can include: - Text descriptions - Bullet lists - Icons :::hint{type="success"} The Short Description and Long Description fields support HTML formatting, allowing you to style content with bullet points, emoji icons, and custom list styling. ::: ### Character Limits for Bullet Points - **Long Description:** up to 30 characters per line, up to 4 lines - **Short Description:** up to 30 characters per line, up to 3 lines :::CodeblockTabs Standard Bullet Points ```html ``` Emoji Icons as Bullets ```html ``` ::: :::hint{type="success"} The SDK can render beyond these recommendations (up to 5 lines on desktop and 4 lines on mobile), but going beyond recommended limits usually degrades readability. ::: *** # Tracking and Conversion Provide tracking URLs to measure performance and process payouts. ## Standard Tracking (Single Conversion) Use this format for offers with one conversion event and fixed payout: ```bash https://track.adspostx.com/track/?click_id={click_id} ``` ## Event-Based Tracking (Multiple Conversions) Use this format for offers with multiple events or variable payouts: ```bash https://track.adspostx.com/track/?click_id={click_id}&measurement=1&event={event_id}&payout={payout} ``` ## Additional Parameters - `sale_amount`: Sale amount for Cost Per Sale (CPS) goal tracking. Use this parameter alongside `payout` when tracking the actual sale value for CPS calculations. For example: `sale_amount=149.99` - `event`: Event type identifier required for variable payout tracking. Common values include `purchase`, `signup`, `lead`, or custom event names. For example: `event=purchase` - `payout`: Payout amount for the conversion in USD. Specify the dollar amount (e.g., `25.50`), not cents. For example: `payout=25.50` - Additional custom parameters as needed for campaign-specific tracking requirements Replace `{click_id}`, `{event_id}`, and `{payout}` with values or macros from your tracking platform. :::hint{type="warning"} Use `click_id` with an underscore. `click-id` (hyphen) does not work and can cause silent attribution failure. ::: *** # Writing Guidelines Strong copy communicates offer value quickly. Users decide whether to engage based on what they understand immediately. :::hint{type="success"} **Your creative's text does three jobs: **it captures attention, explains value, and motivates action. Poor copy can undermine excellent design, users won't engage with offers they don't quickly understand. ::: ## Short vs. Long Description If short and long descriptions read the same, they are ineffective. ### Short Description - **Purpose:** Quickly convey the primary benefit for mobile users - **Character limit:** 60-90 characters - **Content:** One clear benefit, no redundant brand naming - **Example:** Save up to 30% on your next rental ### Long Description - **Purpose:** Add context and reassurance for desktop and expanded placements - **Character limit:** 100-130 characters - **Content:** Expand the short description without introducing a different offer - **Example:** Save up to 30% on your next rental. Discount applies automatically at checkout. *** ## Header Best Practices Headers are crucial in capturing user attention and setting expectations for your offer. They play a significant role in user engagement. **Best practices** - Clearly state one specific idea. - Focus on outcomes and benefits rather than features. - Use action-oriented language. - Keep headers concise and easy to scan. - Avoid jargon and ambiguous terms. **Common Mistakes to Avoid** - Using compound phrases that dilute the message. - Stating category names instead of benefits (e.g., "Apparel Sale" vs. "Save 40% on Apparel"). - Redundant brand names, as the logo already provides branding. - Exceeding 50 characters, which may lead to truncation on mobile. - Making vague promises (e.g., "Amazing Deals" vs. "Save 30% Today"). | **Quality** | **Example** | **Why** | | ----------- | --------------------------------------------- | -------------------------------- | | Good | Save 30% on your next order | Clear benefit, specific discount | | Good | Get 4 bottles of wine for $24.95 | Specific offer, clear value | | Good | Free shipping on orders over $50 | Actionable, benefit-focused | | Poor | Brand name category savings | Generic, no specific value | | Poor | Amazing wine deals | Vague, no concrete benefit | | Poor | Check out our latest apparel collection today | Too long, not benefit-focused | ### Description Best Practices Descriptions work with the header to provide complete offer information. They answer the question: "What's in it for me?" **Best Practices** - Expand on the header with concrete details - Explain how the offer works (auto-applied, code needed, etc.) - Include relevant product details or limitations - Address common questions or concerns - Use clear, conversational language - Focus on user outcomes, not brand features **Common Mistakes to Avoid** - Repeating the header word-for-word - Including brand name when logo is present - Using bulleted lists or excessive punctuation - Generic filler language ("great deals," "amazing quality") - Introducing new concepts not mentioned in short description (long only) | **Quality** | **Example** | **Why** | | ----------- | -------------------------------------------------------------- | --------------------------------- | | Good | Get premium wines delivered with automatic savings at checkout | Explains process, adds value | | Good | Enjoy curated selections with free shipping on orders over $50 | Specific details, clear benefit | | Poor | Save 30% on your next order from Acme Wines today | Redundant brand name, no new info | | Poor | Amazing quality products at great prices | Vague, generic | | Poor | Visit our website to learn more about this offer | Not benefit-focused | # Brand Name Usage :::hint{type="success"} **General rule: **do not repeat the brand name in copy when the logo already establishes identity. ::: Use brand names in copy only when: - The brand itself is a value signal - The logo is unclear - Legal language requires disclosure - Multiple brands need disambiguation ## Call-to-Action Guidelines **Recommended CTAs:** - Unlock deal - View offer - Get discount - See savings - Claim offer - Start saving **Avoid generic CTAs:** - Yes Please - Learn More - Continue - Click Here :::hint{type="success"} We may suggest alternative CTAs based on your offer type and our performance data. CTA optimization can improve click-through rates. ::: *** # Common Rejection Reasons ### Visual Assets - [ ] Logo padded with whitespace - [ ] Image resolution below recommended dimensions - [ ] Hero banner unsafe area used for critical text - [ ] Video file size above 500 MB ### Copy Issues - [ ] Text exceeds limits - [ ] Short and long descriptions are identical - [ ] Header lacks clear value - [ ] Brand mention repeated unnecessarily ### Technical Requirements - [ ] Missing tracking URL - [ ] Missing payout details - [ ] Tracking URL uses `click-id` instead of `click_id` *** ## Submission Process ### Required Information Submit the following for each creative: - **Brand information:** name and logo - **Creative assets:** logo, offer image, hero banner, and/or video - **Copy elements:** header/title, short description, long description, CTA - **Campaign details:** payout model and tracking URL with macros *** *** # Example Submission This example demonstrates a properly formatted creative submission. | **Field** | **Content** | | --------------------- | ---------------------------------------------------------------------------------------------------------------------------------- | | **Advertiser** | ACME WINES | | **Header/Title** | Get 4 Bottles of Wine for $24.95 + Free Shipping | | **Short Description** | Save on premium wines delivered straight to your door. | | **Long Description** | Enjoy curated, organic wines tailored to your taste. Low-sugar and low-sulfur options available, with savings applied at checkout. | | **Payout** | $75 | | **Tracking Link** | `https://go.domain.com/ABCD?click_id={click_id}` | ## Desktop Examples ::::VerticalSplit{layout="middle"} :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/ELjiwjWcrv0a1IejQFFAF/1ig0uxuV7hMNAqX7_9pnT_image.png) ::: :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/ELjiwjWcrv0a1IejQFFAF/3hZw5lKK6y-9tZMp7YI32_image.png) ::: :::: ## Mobile Examples ::::VerticalSplit{layout="middle"} :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/ELjiwjWcrv0a1IejQFFAF/hyNRBa60eaXBiAvyWcnQF_image.png) ::: :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/ELjiwjWcrv0a1IejQFFAF/nUqCj04XLHKnCBiih0Ems_image.png) ::: :::: 📢 If you're running into any issues while going through the integration process, feel free to contact us at [help@momentscience.com](mailto\:help@momentscience.com)