---
title: BrandConnect (for Awin)
slug: brandconnect-for-awin
icon: 🧩
docTags: 
createdAt: 2025-04-21T15:48:41.232Z
---

:::hint{type="info"}
**Who is this for:** Awin merchants who want to display personalized brand offers to customers immediately after a purchase on their e-commerce site.

**Outcome:** Activate the BrandConnect plugin, connect it to the MomentScience dashboard, and configure it to show relevant post-purchase offers without developer work.
:::

# Overview

**BrandConnect** is a plugin built by MomentScience for Awin Merchants. It lets you display personalized brand offers to customers immediately after a purchase. By default, offers appear on the order confirmation page, but you can choose exactly which pages to display them on.

Once installed, the plugin automatically shows relevant offers tailored to your audience. It helps you earn additional revenue from each transaction without changing the checkout flow. There's no development work required, and everything is managed through the MomentScience dashboard.

BrandConnect makes it easy to boost your earnings while delivering added value to your customers at the right time.

## Prerequisites

Before you can use the BrandConnect plugin, make sure the following requirements are met:

1. **BrandConnect plugin is activated** from your Awin Advertiser Dashboard. Once activated, your MomentScience Account Manager will share your dashboard credentials.[ Learn more.](https://docs.momentscience.com/brandconnect-for-awin#ZATSe)
2. **Advertiser Mastertag is integrated** on your site. [Learn more](https://advertiser-success.awin.com/s/article/What-is-the-Awin-Mastertag?language=en_GB) about integrating the Mastertag.

# Installation Steps

![](https://api.archbee.com/api/optimize/ELjiwjWcrv0a1IejQFFAF/G0W6LOjua8g_mCiuKYGCL_image.png "Installation Steps")

## Step 1: Activate the BrandConnect Plugin 

To get started, activate the BrandConnect plugin from the Awin Plugin Store:

1. Log in to your Awin Advertiser Dashboard.
2. From the top navigation bar, click **Toolbox**.
3. Select **Plugin Store**.
4. Under the **Discover** tab, search for **BrandConnect**.
5. Click **Activate Now** on the BrandConnect card.
6. Confirm by clicking **Activate**.

Once activated, the plugin will appear in your **Plugins** section, and your account manager will contact you with your [MomentScience dashboard ](https://app.momentscience.com/)credentials.



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:::

## Step 2: Define URL Patterns

You can control where the BrandConnect plugin runs by setting URL patterns in the MomentScience Dashboard. These patterns define which pages or fragments should trigger the SDK to initialize.

- **When a match is found**
  &#x20;The SDK runs and loads the BrandConnect plugin on that page.
- **When no match is found**
  &#x20;The SDK stays inactive and doesn't load.

### Set Your URL Patterns

To configure which pages will load the plugin:

1. **Log in to the**[ MomentScience Dashboard](https://app.momentscience.com/)**.**
2. **Click on** **Settings** from the sidebar, then select [Configuration](https://app.momentscience.com/account/settings/behavior).
3. **Locate the "URL Patterns" field.**
4. **Enter your desired patterns** as a comma-separated list. These values can include:
   - **Page patterns:** e.g., `/home, /products/view`
   - **Page fragments:** e.g., `#checkout`

:::hint{type="warning"}
If no patterns are added, the plugin will not load. Make sure to define at least one.
:::

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:::

### Example Scenarios

**Scenario 1: Single Page Initialization**

- **URL Pattern**:`/home`
- **Behavior**: The SDK will initialize only when the user is on `/home`.

**Scenario 2: Multi-Page Initialization**

- **URL Pattern**: `/home, #checkout`
- **Behavior**: The SDK initializes on `/home` and any URL containing `#checkout`.

**Scenario 3: Specific Product Page Initialization**

- **URL Pattern**: `/products/view`
- **Behavior**: The SDK initializes only on product pages with URLs matching `/products/view`.

:::hint{type="warning"}
If the current page's URL or domain does not match any of the defined patterns, the SDK will not initialize.
:::

## Step 3: Style the BrandConnect Unit&#x20;

You can customize the appearance of your BrandConnect unit to match your brand’s look and feel. The theme customization page lets you control how offers appear, making sure they align with your site’s design.

1. Log into your [MomentScience Dashboard](https://app.momentscience.com/).
2. From the sidebar, go to **Integrations**.
3. Select [Moments](https://app.momentscience.com/account/integration/customize).
4. Use the available settings to adjust colors, fonts, spacing, and button styles.

:::hint{type="info"}
For more advanced styling, use the [Theme Customizer](docId:6PqgXne5KWHdkuyAwcVW1) to fine-tune every detail of the BrandConnect unit.
:::

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:::

## Step 4: Verify the Integration

Make sure the BrandConnect plugin is initializing as expected on the pages you specified in your URL patterns. Visit those pages and confirm that the unit appears and functions properly.

## Step 5: Go Live

Once everything looks good, your integration is complete. Your site is now live with BrandConnect, delivering personalized offers to users on the selected pages.

***

📢 If you're running into any issues while going through the integration process, feel free to contact us at [help@momentscience.com](mailto\:help@momentscience.com).