---
title: Advanced Settings
slug: advanced-settings
icon: 🌐
docTags: 
createdAt: 2025-09-04T17:21:26.509Z
---

:::hint{type="info"}
**Who is this for:** Publishers and developers who need deeper control over offer delivery, sequencing, personalization, attribution, and loyalty reward flows.

**Outcome:** Understand how placements, sequence rules, payloads, macros, postbacks, and LoyaltyBoost work together and navigate to the relevant advanced configuration guides.
:::

# Overview

The Advanced settings section covers features that give you deeper control over offer delivery, data flows, personalization, attribution, and loyalty rewards.

They are optional but highly recommended if you need to:

- Organize offer delivery across different pages and surfaces in your integration
- Control which offers appear at each position in a Moments response
- Create and manage your own first-party or direct-partner offers
- Personalize creatives with customer information
- Deliver context-aware targeting
- Attribute revenue and conversions to your systems
- Reward users with loyalty currency in real time

## How The Features Work Together

### Offer Delivery Control

1. **Placements:** Map distinct pages or surfaces in your integration to named placement configurations in the dashboard.
2. **Sequence Rules:** Define whitelist and blacklist rules per placement to control which offers appear at each position in a Moments response.
3. **Offer Tags:** Assign short labels to offers so sequence rules can filter and prioritize them by tag.

### Personalization and Attribution Pipeline

1. **Payloads:** Pass customer and order attributes into MomentScience.
2. **Macros:** Payload values are dynamically inserted into creatives for personalization.
3. **Postbacks:** Conversion events are sent back to your systems, with payload values included.
4. **LoyaltyBoost:** Postbacks also drive real-time loyalty rewards for qualifying offers.

Together, these features let you control what offers appear where, personalize them for each user, and maintain accurate attribution and data synchronization across your systems.

# Sections Included

| **Guide**                                                      | **Description**                                                                                                                                                                                                                             |
| -------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [Managing Placements](docId\:qf0XnCd7Wss1uwlAjwiAL)            | Organize offer delivery across different pages and surfaces by creating named placements in the dashboard. Pass a placement value in your Moments payload to apply specific themes and sequence rules to each surface.                      |
| [Sequence Rules](docId\:vUwxAFh3vYoAijB5IDtfD)                 | Create whitelist and blacklist rules scoped to individual placements to control which offers, offer types, goal types, or offer groups appear at each position in a Moments response.                                                       |
| [Offer Tags](docId\:OVtHqD0uv_2TEip4d1CSj)                     | Assign short labels to your offers to control how they are sequenced and delivered on MomentPerks and Perkswall. Tags set in the Partner Dashboard are the same tags evaluated by sequence rules on your account.                           |
| [Endemic Offers](docId\:O9i4Zg8VNn3XEQHip87ti)                 | Create and manage your own first-party or direct-partner advertising offers. Endemic offers let you retain 100% of revenue, control creative messaging and targeting, and monetize unsold ad inventory independently of demand-side offers. |
| [Passing Payload Values](docId\:yZ38zu4_miummWTnnsG98)         | Learn how to pass customer and order attributes into MomentScience. Payloads are used for personalization, audience targeting, and conversion attribution.                                                                                  |
| [Implementing Macros](docId\:u1M7W0zxFxch7TzK6-gFJ)            | Discover how to insert payload values directly into offer creatives using macros such as \{\{firstname}} or \{\{confirmationref}}. Macros turn raw attributes into visible, user-facing personalization.                                    |
| [Handling Postback Events](docId\:U6s7GlbRWPW4hb3zP9xJm)       | Configure server-to-server notifications that deliver conversion and revenue data back to your systems. This includes retry behavior, supported formats, and macro substitution for passing payload values.                                 |
| [LoyaltyBoost (Rewarded Offers)](docId\:rgCpPtLuNzHyMKOWVcvxY) | Extend your postbacks to award loyalty points or credits when users claim qualifying offers. Covers identifier setup, currency configuration, and event handling.                                                                           |

***

For support while working with these features, contact [help@momentscience.com](mailto\:help@momentscience.com).